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Project Overview

This is final project of the Udacity Data Scientist Nanodegree. The goal of the project is to use appropriate data analytics tools and methodologies to predict potential customers for Arvato’s mail order organic products.

Historical data on general population demographics, on customers and on client response to previous campaign have been provided to assist in predicting which ones from general population are likely to be good responders to Arvato’s marketing campaign.

There are 3 major sections in this project:

1. Understanding business problem and data characteristics

2. Using Unsupervised Machine Learning to identify what segments of…

Thuy Pham

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